The Trade Desk vs Publicis: Principal Media Trading & Agency Fee TransparencyThe 'Principal Media' Markup ModelIn Practise — Articles
The Trade Desk vs Publicis: Principal Media Trading & Agency Fee TransparencyLive TranscribeNewsNewsSummaryLive TranscribeIn Practise — ArticlesThe Trade Desk's push for direct Joint Business Plans and OpenPath threatens opaque agency margins, prompting Publicis to launch an unusual audit and escalating a long-simmering conflict over fee transparency.No cuento selected0:000:00Speed1×Up nextWhy Agencies Can't Dump The Trade Desk
The Trade Desk vs Publicis: Principal Media Trading & Agency Fee TransparencyWhy Agencies Can't Dump The Trade DeskIn Practise — Articles
