The Trade Desk vs Publicis: Principal Media Trading & Agency Fee TransparencyLive TranscribeNewsNewsSummaryLive TranscribeIn Practise — ArticlesAd agencies use a 'principal media' model to buy ad inventory at bulk discounts and resell it to clients at up to 50% markups, an opaque practice that generates billions in hidden fees.No cuento selected0:000:00Speed1×Up nextTrade Desk's Transparency Threat
The Trade Desk vs Publicis: Principal Media Trading & Agency Fee TransparencyTrade Desk's Transparency ThreatIn Practise — Articles
