Rightmove: UK Lettings Market & Tenant Journey
A UK lettings manager walks through the entire rental lifecycle — from regulatory pressures crushing landlords, to yields and demand dynamics, to how agencies use Reapit, Gavel, Goodlord, and FixFlow alongside Rightmove and OnTheMarket to source, qualify, reference, and manage tenants — revealing where the portals add value and where they fall short.
9 cuentos
C 1UK Landlords Under Regulatory Siege
Section 24 mortgage-interest tax relief cuts, a 3% stamp duty surcharge, and the proposed abolition of Section 21 no-fault evictions are squeezing landlords out of the private rental sector.
In Practise — Articles6:108 news
C 2Rental Yields in a Supply-Starved Market
One agency received 730 inquiries for just 23 listings in March; gross yields on freehold rentals have risen from 4–5% to 5–6%, but landlords with high mortgages remain underwater.
In Practise — Articles5:103 news
C 3The Single Landlord Majority
70–80% of UK landlords own a single property as a pension investment, while build-to-rent institutions are only beginning to shift the landscape in larger cities.
In Practise — Articles3:203 news
C 4How Lettings Agencies Win and Price Landlords
Agencies source landlords through sales referrals and social campaigns, then offer three tiers — let-only, rent collection, and full management at ~12% of monthly rent — though only ~20% of landlords choose full management.
In Practise — Articles8:401 news
C 5Sifting 700 Leads with a Live Stream Funnel
To manage hundreds of inquiries per listing, the agency streams live property walkthroughs via Gavel to Facebook, forcing applicants through a pre-qualification funnel before in-person viewings.
In Practise — Articles6:40
C 6Can Rightmove Fix Its Lead Quality Problem?
Rightmove delivers lead volume but leaves agents drowning in unqualified applicants; its new soft credit check and Lead to Keys feature could help, but the agency doubts it solves the core funnel problem.
In Practise — Articles5:20
C 7Rightmove vs OnTheMarket on Conversion and Value
OnTheMarket lags Rightmove on lead volume but wins on landlord-facing tools like Sprift property reports, which bundle land registry, flood risk, and EPC data into a single instruction-winning document.
In Practise — Articles5:101 news
C 8From Referencing to Rent Collection: Goodlord vs Rightmove
Goodlord handles end-to-end tenant referencing — passport checks, open-banking income verification, and landlord references — and drafts tenancy agreements, putting it ahead of Rightmove's nascent Tenancy Manager.
In Practise — Articles5:101 news
C 9Insurance, Maintenance Tech, and the Industry's Future
Only 10–20% of landlords buy rent guarantee insurance; maintenance runs through FixFlow at ~£250/month; and the sector's biggest challenge remains the chronic mismatch between housing supply and tenant demand.
In Practise — Articles7:221 news